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DES GB2012 E

Compact locations that have pre- viously been developed reduce the amount of natural land is lost. At the same time, shopping centers also make better use of space than normal business premises since they offer considerable synergies with regard to many functional aspects (staff rooms, toilets, lifts). Additionally, most locations are not greenfield, but rather brownfield sites. Phoenix factory buildings used to stand in Harburg. This means that no new natural land was lost. Com- prehensive construction and ground- water surveys ensure that no water table reduction problems arise. They also show how land that has fre- quently been contaminated in the past is cleaned up at considerable cost, where necessary. As a result, contamination in our city centres is removed sustainably. DES SHOPPING CENTERS HAVE BEEN GEARED TOWARDS SUSTAINABILITY FOR MANY YEARS NOW – ON THE BASIS OF OUR CONVICTIONS, PRACTICALITY AND ULTIMATELY THE FINANCIAL ADVANTAGES IT BRINGS. THE DETAILS BELOW ON THE PHOENIX-CENTER IN HAMBURG-HARBURG ILLUSTRATE THIS COMPREHENSIVE SUSTAINABILITY APPROACH. Choice of location 3 2 Inner-city locations reduce transport distances, meaning that more and more customers come by public transportation, on foot or by bike. Across from the Phoenix-Center is the bus and S-Bahn station. City locations also fit into existing structures and strengthen them. The Harburg pedestrian zone provides direct access to the Phoenix-Center. Sustainable? We always 2 3 1 1 Sustainable? We always have been!THE CENTERS { 60 } DES ANNUAL REPORT 2012