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DES GB2012 E

10 rules for those new to Hamburg 1 2 4 6 5 7 Understatement. Don‘t let it get you down if you struggle to make friends at first – the Hamburg natives are very reserved. After two years of close friendship, you might hear: “I think you‘re quite ok.” Which translates to: “I will spend the rest of my life with you.” In Hamburg, everybody wears classical colours: black and white. If you feel like wearing outlandish colours: combine marine blue with low-key gold jewellery. You can tell the natives by the way they pronounce the name of their city: with a soft “sh” at the end – “Hambursh”. Anything south of the Elbe is classified as Bavaria. Everywhere east of Wandsbek is already Poland. You greet everybody no matter what the time of day with “Moin” and say goodbye with “Tschüss”. Just because you now live in Hamburg and follow rules 1–9 doesn‘t make you a real native. But chin up, perhaps your grandchildren will belong one day. If you are female, single and young, then get ready to withstand temptation: Hamburg has the most modelling agencies, millionaires and dating agencies in Germany. Understatement. Understatement. This isn‘t Munich. 8 9 10 Quelle: Immonet 3 { 27 } DES ANNUAL REPORT 2012 SHOPPING Hamburg in figures

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