Please activate JavaScript!
Please install Adobe Flash Player, click here for download

DES GB2012 E

SHOPPING EXPERIENCE At our centers, visitors can always rely on standard opening hours, unlike in the traditional city centre where each individual retailer decides for itself how long it will be open. Whether it is an optician or a travel agency, every tenant will be open to visitors for the center's full opening hours. This too is a strategic advantage that is appreciated particularly by customers who have to come a long way. In the center itself, the focus is always on service. There are Service Points manned by friendly staff who can answer any questions about the center. Gift vouchers can be purchased here, and in many of our centers there is also the opportunity to hire pushchairs. Customers can feel safe at all times All sides benefit from this system: as the landlord, we are able to build a relationship of trust with our tenants for the long term; our tenants benefit from high visitor numbers achieved due to the varied mix; and our customers appreciate the very wide choice of shops. These range from different fashion concepts to accessories and health and beauty retailers, right through to professional services such as bank and post office branches. There are also various food and drink options for visitors, with cafés, fast-food res- taurants and ice-cream parlours offering satisfying snacks and refreshments to enjoy while shopping. DIVERSITY AMONG TENANTS The fashion industry dominates our retail mix at 50%. The fashion expertise of our centers is confirmed time and again in customer surveys. It is one rea- son why customers are willing to travel sometimes long distances from the surrounding area to enjoy the wide selection and the quality of the service. The individual tenant mix provides each of our cent- ers with a character all of its own. In our shopping centers, we always make sure that there is a healthy blend of regional and local traders as well as national and international chain stores. This contrasts starkly with the main shopping streets, where, according to studies in Germany, chain stores occupy over 90% of the retail space in some cases. The small-scale struc- ture of our centers offers visitors something different each time and the opportunity to satisfy a vast range of consumer needs. FAMOUS TENANTS Our tenants are a key factor in our success. They include Aldi, Apple, Bench, Bijou Brigitte, Breun- inger, Burger King, C&A, Christ, dm-drogerie markt, Deutsche Post, Deutsche Telekom, Douglas, Esprit, Fielmann, Gerry Weber, Görtz, H&M, Hollister, Jack&Jones, Media Markt, Marc O’Polo, New Yorker, Nordsee, Peek & Cloppenburg, REWE, Saturn, s.Oliver, Subway, Thalia, Timberland, TK Maxx, Tom Tailor, Tommy Hilfiger, Vero Moda, Vodafone, WMF and Zara. Retail mix in % of space 50 Clothing 1 Service providers 4 Catering 6 Health products sector 7 Groceries 11 Department stores 21 Hardware/ electronics As at: 31. December 2012 Regional tenant mix in % of space 47 (Inter)national chains 29 Individual merchants 24 Regional chains As at: 31. December 2012 THE FASHION EXPERTISE OF OUR CENTERS IS CONFIRMED TIME AND AGAIN IN CUSTOMER SURVEYS. THE CENTERS { 54 } DES ANNUAL REPORT 2012 Portfolio