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DES GB2015 Englisch

delivered directly to customers at home. Alternatively, customers can order their goods online from home and collect them from our tenant’s store. We are responding to the challenges of online retail by in- tegrating various digital services into our centers. These include apps and a social media offering for each individual center. Fresh smoothies are becoming ever more popular. These delicious fruit and vegetable juices come in a multitude of combinations. Successful tenant partners Our tenants are one of the key drivers of our success. They include Aldi, Apple, Bench, Bijou Brigitte, Birkenstock, Breuninger, C&A, Christ, Deichmann, Deutsche Post, Deutsche Telekom, dm-drogerie markt, Douglas, Esprit, Fielmann, H&M, Hollister, Jack&Jones, Kiehl’s, Media Markt, Marc O’Polo, New Yorker, Nordsee, Peek& Cloppenburg, Reserved, REWE, Rituals, Saturn, s.Oliver, Subway, Superdry, Thalia, Timberland, TK Maxx, Tommy Hilfiger,Vero Moda,Villeroy&Boch,Voda- fone and Zara. Uniform business hours At our centers, visitors can always rely on standard opening hours, unlike in the traditional city center where each individual retailer de- cides for itself how long to be open. Whether it is a hair salon, an opti- cian or a travel agency, every tenant is open to visitors for the center’s full opening hours. This too is a strategic advantage, and one that is appreciated in particular by customers who have to come a long way. The shopping center as a community In the center itself, the focus is always on service. There are Service Points manned by friendly staff who can answer any questions about the center. Gift vouchers can, for example, be purchased here, and in many of our centers there is also the opportunity to hire pushchairs. Customers can feel safe at all times thanks to the deployment of dis- creet security personnel. Baby changing rooms, customer toilets and cash machines complete the services. It goes without saying that the centers are always clean. Every one of our tenants is automatically also a member of the marketing association of the center in question. This means that each tenant pays a share of the center’s marketing costs and can play an active role in the marketing strategy committee. The marketing asso- ciation plans events together with the center management, thus trans- forming the shopping center into a lively marketplace: fashion shows, art exhibitions, country-themed weeks and information events dealing with a whole range of topics offer visitors new and fresh experiences time and again. Local associations and municipal authorities are also involved in the plans and are given the opportunity to represent them- selves in the center. The lavish center decorations for the Easter and Christmas periods are among the projects handled by the marketing associations. Another important area of the work is coordinating coherent ad- vertising activities for the center as a whole as well as editing a center newspaper, which is distributed as an insert in regional daily news- papers in the catchment area and provides readers with regular and professional updates on events and news relating to the center. Radio ads, adverts on and inside local public transport, and illuminated ad- vertising posters also ensure that the advertising measures reach a large audience. CENTER 57

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