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DES GB2015 Englisch - Management Report

HOW THE ENJOYMENT OF SHOPPING ORIGINATES IN THE SUBCONSCIOUS. Desire is all in the mind Our nose creates the first impression. Completely subconsciously, it helps us identify dangers such as gas and smoke, as well as playing a part in selecting a mate. We can distinguish between more than 10,000 aromas. A pleasant-smelling environment positively affects how we experience and assess products. 112 Deutsche EuroShop AG Annual Report 2015

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