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DES GB2015 Englisch Im Einkauf liegt der Gewinn 150717_des_anzeige_smart_investor_rz.indd 1 17.07.15 14:23 “THE PROFIT IS IN THE PURCHASE.” In 2015 we placed advertisements in the trade press designed for high- ly specific target groups that were perfectly timed to coincide with the publication of our latest financial figures, in which, with a nod to the world of shopping centers and to Deutsche EuroShop's business mod- el, cited the old commercial dictum that: “The profit is in the purchase.” INCREASED MEDIA ATTENTION Deutsche EuroShop continued to be well covered by the media. Busi- ness and financial journalists in particular regularly wrote about our Company. In addition, a number of television channels, radio stations and online publications all devoted reports and interviews to Deutsche EuroShop. The print circulation of these media increased by around 16% from 13.5 million in the previous year to 15.7 million copies and the equivalent advertising value through reports in newspapers and magazines rose from around €1.13 million to almost €1.69 million (up +49%). Marketing One of three advertising images from 2015 Q1 Q2 Q3 Q4 PUBLISHED CIRCULATION in millions 20 0 5 10 15 20 2013 2014 2015 15 10 5 0 INVESTOR RELATIONS 100 Deutsche EuroShop AG Annual Report 2015 150717_des_anzeige_smart_investor_rz.indd 117.07.1514:23

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