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DES GB2015 Englisch

In order to discuss Deutsche EuroShop’s strategy with its current investors and to present the Company to potential new investors, the Executive Board and the Investor Relations team again participated in various conferences and held numerous roadshows in 2015. irect contact with our investors is very important to us: by engag- ing in frank discussions with ana- lysts as well as fund and portfolio managers, we seek to understand the requirements of the capital market and to learn which is- sues are seen as most important. Conversely, investment by fund management companies is often contingent on the ability to hold regular meetings with the Execu- tive Board members of companies in which they invest. In 2015 we held 12 work- shops in Frankfurt, Munich, Am- sterdam, Brussels, Edinburgh, Paris, Warsaw and Zurich. We also attended 17 conferences in Baden-Baden, Berlin, Frankfurt, Munich, Amsterdam, Boston, London, Lyons, New York, Nice and Paris. Across all these events we had around 300 one-to-one discussions. We also held confer- ence calls once again, for example Conferences and Roadshows 2015 in connection with the annual and quarterly results releases. In addition, many investors visited us at the Deutsche EuroShop head offices in Ham- burg-Poppenbüttel, often in com- bination with visits to our proper- ties in and around Hamburg. We are once again planning a diverse range of investor rela- tions activities for 2016, in order to cultivate contacts with our ex- isting investors and tap new in- vestor groups. You can find an overview in our financial calendar on page 182. A constantly updat- ed version can also be found on our website, at www.deutsche- D Roadshows A roadshow involves a team, usually consisting of an Executive Board member and an Investor Relations manager of Deutsche EuroShop, travelling together with representatives of the organising bank (such as analysts and client advisors) to a financial center to visit existing or interested, potential investors in person and inform them about the company’s current develop- ment and/or strategy. Investors have the opportunity to meet the management personally and put questions to them. This allows up to 10 meetings to be held in one city on a single day. Capital market conferences Generally organised by banks, these are conferences at which both investors and companies are given the opportunity to hold as many meetings as possible in a day. This makes it possible to address questions in detail during one-to-one and group discussions. Company presentations enable the Company to present itself to a wider specialist audience. INVESTOR RELATIONS 104 Deutsche EuroShop AG Annual Report 2015

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