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DES GB2015 Englisch

SHOPPING physical contact increases motivation to buy By Olaf Hartmann, Managing Director of the Multisense Institut The more digital and abstract the world becomes, the more the need for touch – for a piece of tangible reality, a secure anchor amid the flood of information and opportu- nities – is also increasing. Need for touch physical contact motivation to buy increases motivation to buy 22 Deutsche EuroShop AG Annual Report 2015

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