fication concerning transactions by persons performing managerial responsibilities pursuant to section 15a of the WpHG Directors' Dealings notification transmitted by DGAP - a company of EquityStory AG. The person with duty of notification is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Details of the person subject to the disclosure requirement Last name: Borkers First name: Olaf G. Company: Deutsche EuroShop AG Position: Member of a managing body Information about the transaction with duty of notification Description of the financial instrument: Share ISIN/WKN of the financial instrument: DE0007480204 Type of transaction: Sale Date: 28.12.2010 Price: 28.26 Currency: EUR No. of items: 848 Total amount traded: 23964.48 Place: Xetra Information about the company with duty of publication Issuer: Deutsche EuroShop AG Oderfelder Straße 23 20149 Hamburg Deutschland ISIN: DE0007480204 WKN: 748020 End of Directors' Dealings Notification (c) DGAP 28.12.2010 DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de ID