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DES GB 11 Magazin en

even published a report with a photo about this unconventional way of advertising shares in the company. REDESIGNED WEBSITE We relaunched our website in early March 2011. The new Internet site relies greatly on interactive content. It also focuses heavily on dialogue, offering ways of contacting us through various social media channels. The website is maintained entirely by Deutsche EuroShop’s communications team, which keeps it constantly up to date. Over 300 modern, clearly-designed pages contain- ing information on all aspects of the com- pany are available to online visitors in Ger- man and English. Investor Relations remains a key section. Deutsche EuroShop is one of the first com- panies in Germany to offer a blog, which we have named “IR Mall” ( The plan is for it to become the central infor- mation and discussion platform for the IR section. The “Shopping Centers” section contains detailed information about our shopping centers, which can be accessed using an inter- active map. Popular platforms such as Face- book, Google+, Twitter, FlickR, SlideShare and YouTube have now also been integrated in the social media newsroom. Our website can be found at MEDIA ATTENTION DECLINING YET “MORE VALUABLE” After increasing continuously during the three previous years, media attention has declined 30% over the past year. The print circulation of the reporting media decreased from its previous peak in 2010 of 31.5 mil- lion to 22.1 million in 2011. The equiva- lent advertising value through reports in newspapers and magazines, however, rose from nearly € 3.8 million to about € 4.2 mil- lion (+11%). In addition, diverse television channels, radio stations and online publica- tions all devoted reports and interviews to Deutsche EuroShop. Trend in media presence Q1 Q2 Q3 Q4 35 30 25 20 15 10 5 0 2004 2005 2006 2007 2008 2009 2010 2011 21,8 31,5 30,4 31,0 27,6 28,9 31,5 22,1 Circulation of newspapers and magazines containing reports in millions 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 Casual ballerinas from s.Oliver 7/8 trousers with zip fastening from s.Oliver Pussy bow shirt from Marc Cain Large printed bag from Marc Cain Shimmering blazer from ESPRIT DES Annual Report 2011 117