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DES GB 11 Magazin en

MARKETING LLARGE VINYL BANNER ON MAIN- TAUNUS-ZENTRUM Our giant poster was mounted on the exte- rior of the car park just in time for the grand opening of the north extension of the MTZ. With its oversized dimensions of 14 x 9 metres, this poster is clearly visible to the pas- sengers of thousands of cars that pass by every day. It can even be read from the nearby A66 motorway. The play on words in the German text “Main Taunus, Mein Zentrum, Meine Aktie” (which translates to Main Taunus, My Center, My Share) establishes a humorous association between the shopping center and shares of Deutsche EuroShop. Resonance has extremely positive and a well-known national daily newspaper from Frankfurt Large 14 x 9 metre blow-up on Main-Taunus-Zentrum Website visitors per month Visitors 2004 2005 2006 2007 2008 2009 2010 20122011 40,000 30,000 20,000 10,000 0 0 10000 20000 30000 40000 50000 0 10000 20000 30000 40000 50000 116 DES Annual Report 2011 INVESTOR RELATIONS the shopping center share