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DES GB2013 E

12,000 m² to its current size of 91,000 m². Seventy new businesses were opened, bringing the total number of shops that now offer their goods and services there to 170. Tenants like Hollister and Apple ensure that young people feel drawn to the Main-Taunus-Zentrum more than before. Above all, fashion, which remains a focal point in the MTZ, is now represented by an even wider range, and the catering facilities are also far larger. What is more, additional parking spaces were created – there are now 4,500 spaces and all are free of charge. The northern expansion quickly became a huge success. Revenue rose by €80 million to around €400 million a year. An average of 40,000 people pass through its doors daily, making the Main-Taunus-Zentrum one of the most heavily frequented retail locations in Germany. Only a few years after that it was not only the offering that was expanded. A new, attractive supplier of consumer electronics, household appliances and computers came on board in the form of MediaMarkt. The construction of the Breuninger clothing store also attracted new consum- er groups to the MTZ. Breuninger alone expanded the re- tail floor space of the MTZ by 9,000 m². All these busi- nesses with their high-end products are making the Main-Taunus-Zentrum increasingly attractive, particular- ly to discerning customers from an affluent region. To meet the needs of this increased customer traffic, a car park with 1,700 spaces was built. The Main-Taunus-Zentrum underwent the greatest expansion since its opening with the construction of a second row of shops opened in 2012. €75 million were invested, and the retail floor space was expanded by The motorway was a special attraction for the mall’s youngest visitors during the MTZ’s early years. 5012,000 m² to its current siz12,000 m² to its current siz businesses were opened, bbusinesses were opened, b shops that now offer theirshops that now offer their 170. Tenants like Hollister a170. Tenants like Hollister a people feel drawn to the Mainpeople feel drawn to the Main was not only the offering thatoffering that ctive supplier of consumerf consumer ances and computers cameances and computers came iaMarkt. The construction ofiaMarkt. The construction of e also attracted new consum-e also attracted new consum- An enormous crowd descended on the Main- Taunus-Zentrum on its very first day, even before the construction signs had come down. DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 071

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