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DES GB2013 E

Douglas has operated attractive perfumeries in the shopping cent- ers of Deutsche EuroShop for many years. One aspect which has always been important to Douglas is ensuring that the on- line shop and stores are not “ei- ther/or” solutions, rather that the products and services they offer complement each other perfectly. Perfumeries are and always will be the customer’s first stop when looking for sensual experiences and scents, body care products and decorative cosmetics to make a personal impression. For even in the future, the Internet will nev- er be able to completely simulate or replace a trip to a perfumery. As a result, the company continu- ously strives to mesh its business in the perfumeries with the online shop and other channels. The stores have online terminals, for instance, where cus- tomers can order products that are out of stock and have them sent to their home address or the perfumery. Con- versely, every Douglas perfumery has its own profile in the online shop so that customers can go online to find infor- In 2000, this industry pioneer launched Germany’s first authorised online beauty shop (, and its online business is still growing strongly both in Germany and abroad. D The future at Douglas: from multi-channel and cross-channel to omni channel Douglas perfumery, Schloss-Arkaden, Braunschweig DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 064

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