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DES GB2013 E

Sector Typical space in % (as range) Expected future trend Food and consumables 7–14 Healthcare, beauty 7–11 Flowers, pet supplies 1–2 Books, stationery and toys 8–12 Clothing, footwear, sport 48–60 Electrical appliances 16–20 Household, furniture, furnishings 5–7 DIY, construction and garden supplies – Glasses, watches, jewellery 1–2 Other retail – GMA presentation. Basis: numerous expert discussions/evaluation of center structures Plus services: 1–2% and catering outlets: 6–7% Typical sector breakdown within shopping centers in % and expected future trend The ability of retail property to respond to market trends and changes will be critically important in future. A high degree of flexibil- ity in rental space, particularly with regard to the arrangement of space and product struc- tures, will therefore be more crucial than ever for the long-term success of shopping cent- ers. Those centers that fail to adapt adequate- ly to the dynamic shifts in retail and consum- er behaviour will find the going much tougher. Pressure to renovate and re-fresh will in- crease substantially, in part because the life- cycle of shop concepts will shorten consider- ably. Sonae Sierra / GMA studies from 2010/2011 already indicated that the market volume for shopping center renovations in Germany alone was running at €2.5 to €3.5 billion. Mastering the full gamut of multi-channel selling possibilities, from bricks and mortar stores to online sales via PCs, smartphones and tablets, is the ultimate challenge facing the retail industry. However, distance selling cannot be expected to completely supplant physical stores. Well-located shopping cent- ers in good locations and physical retailers with sustainable models in good locations will in the authors’ view continue to operate prof- itably in the market. Flexibility and the ability to adapt to fast-changing operating and prod- uct range concepts will be the key challenges for the future. ABOUT THE AUTHORS D D C C C A A A A A Raimund Ellrott GMA Gesellschaft für Markt- und Absatzforschung mbH Dirk Riedel DEUTSCHEEUROSHOPANNUALREPORT2013/SHOPPING 048

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