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DES GB2013 E

The Stadt- Galerie Passau turns 5 Above: Jürgen Dupper, the Lord Mayor of Passau, cutting the birthday cake Right side: Like the Stadt-Galerie, Lena turned 5 years old and was allowed to invite her friends to a very special party As well as the Stadt-Galerie, a birthday girl was another focus of attention: little Lena also turned five and was randomly picked as the winner of a very special party. She was allowed to invite 10 friends who were all treated to presents, cake and even their own magician. The birthday celebrations were accompanied by numerous events at the center as well as activities hosted by tenants who served up special offers or culinary highlights. As a result, the Stadt-Galerie celebrated its 5th birthday in autumn 2013 with a full programme of events aimed at cus- tomers, employees and visitors. The fes- tivities began on 26 September 2013 with a reception with the Lord Mayor of Passau as well as a giant birthday cake that was cut into more than 1,000 slices, which were offered to every visi- tor free of charge. Various raffles took place during a period of two weeks, with quality prizes awarded daily. The main prize for the grand finale on 12 October 2013 was a Volkswagen Beetle including a parking space at the Stadt-Galerie, which was won by 23-year-old Kathrin Kreitmeier from Passau. A further highlight was a midnight shop, during which the stores stayed open until midnight while the latest trends in current clothing collections were also presented at various extravagant fashion shows. Here, too, there was a prize draw. The prize on offer was a luxury shopping day, which began at the home of the lucky winner, who was collected by limousine and driven to the Stadt- Galerie, where she received a makeover, including hair styling and make-up, and €555 to spend with the help of a personal shopper. September 2008 saw the grand opening of the Stadt-Galerie Passau after just 23 months of building work. Since then it has been offering locals and tourists a unique retail attraction in the Neue-Mitte (“New Centre”) quarter of the city A 5 As well as the Stadt-GaleAs well as the Stadt-Gale Lena also turned five anLena also turned five an party. She was allowed toparty. Sh and even their own magiand eve The birthday celebrationThe birthday celebratio as well as activities hostas well as activities host highlights. DEUTSCHEEUROSHOPANNUALREPORT2013/THECENTERS 073

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